Recently in JHBS’ Early View: Maslow, Gall & more

The Journal for the History of the Behavioral Sciences has a great ‘early view’ autumn line up, including the following pieces:

Of Maslow, motives, and managers: The hierarchy of needs in American business, 1960–1985

by Kira Lussier
This paper examines the impact of psychologist Abraham Maslow’s hierarchy of needs in American management. I trace how a roster of management experts translated the hierarchy of needs into management through case studies of job redesign programs at Texas Instruments and marketing firm Young & Rubicam’s management training. The hierarchy of needs resonated with management, I argue, because it seemed to offer both a concrete guide for management, with practical implications for designing management training and work structures, alongside a broader social theory that purported to explain changing social values and economic circumstances in America. For the management theorists who invoked the hierarchy of needs, the corporation served as both the prime site for people to fulfill their higher psychological needs and the ideal site to study and cultivate motivation. This article contributes to histories of psychology that show how psychology became a prominent resource in American public life.

Find the article here.

Franz Joseph Gall’s non?cortical faculties and their organs

By Paul Eling and Stanley Finger

Franz Joseph Gall (1758–1828) is remembered for his claims that behavior results from a large number of independent mental faculties, and that these faculties are associated with cortical organs. Apart from the 26 faculties he localized in the cerebrum, he also recognized one faculty (reproductive drive) in the cerebellum. This picture, however, is based on Gall’s presentations in his well?known later works, his four volume Anatomie et Physiologie. These books reflect the outcomes of Gall’s thinking. They were steered by the observations and feedback he received in Vienna and while presenting his theories in the German states and neighboring countries between 1805 and 1807. Examining his lists before what he published in Paris shows how his faculties were changing. Notably, and as shown here, he had previously included several faculties associated with brainstem structures, in addition to the cerebellum, which he would continue to associate with some reproductive behaviors.

This article has been published open access! Read the entirety here.

The return of the repressed. On Robert N. Bellah, Norman O. Brown, and religion in human evolution

by Matteo Bortolini

As much as Robert Bellah’s final work, Religion in Human Evolution, has been studied and dissected, no critic underlined the importance of psychoanalysis for its main argument and its theoretical framework. The paper shows the influence exerted by a controversial interpreter of Freud, Norman O. Brown, on Bellah’s ideas, intellectual profile, and writing style in the late?1960s and early 1970s. While in search for a new intellectual voice, Bellah was struck by Brown’s work and began to make intensive use of his book, Love’s Body, both in his teaching and in his research of the early 1970s, during his so?called “symbolic realism” period. While Bellah abandoned Brown’s ideas and style in the mid?1970s, some of the basic intuitions he had during that period still survived as one of the major theoretical intuitions of Religion and Human Evolution.

Find it here!